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Introducing the Icons of Polo

Jaeger-LeCoultre, a legend in movement

There are stories that deserve to be captured for ever

A long time ago, back in 1931, in a dusty vortex and to the accompaniment of horses’ hooves hammering, an idea was born: a watch with a dial that could protect itself from shocks, all the while offering a personalized engraved case-back. Eighty years later, the Reverso has progressed from watchmaking icon to cult status. The Reverso is so unique that with the passing of time, it has been made in many other guises without losing its essence.

Jaeger-LeCoultre's famous Reverso was designed with the polo player in mind. In order to be able to wear a watch while playing polo but avoid the risk of the glass watch face getting broken, Jaeger-LeCoultre came up with the brilliant idea of a case that can revolve in order to protect the dial, thus exposing only the metal back to potential shocks.

Today, wearing a Reverso on your wrist is an entry to an exclusive world, not only in terms of watchmaking history, but above all to a universe of technical perfection and aesthetic refinement.

By inventing the Reverso, a small group of men with great imagination and innovative spirit did far more than create a simple reversible case. They gave birth to an emotion which has lasted more than 80 years, and designed a watch whose endless possibilities are still being discovered.

The metal back of the Reverso’s rotating case has been a privileged space for expression since its beginnings. The archives of the Jaeger-LeCoultre Manufacture contain the remains of hundreds of Reversos that have been hand engraved according to the wishes of their owners, most often with initials or crests, sometimes a number, a picture, or a portrait …

The relationship of each individual with time; the link with the object that enables him to measure and follow it; the intimacy that one often weaves with one’s watch: so many elements that contribute to the personalisation of a Reverso , an act that goes well beyond mere aesthetics.

Now, to commemorate the 180th anniversary of its Manufacture and to reinforce the well established connection with the sport of polo, Pololine together with Jaeger-LeCoultre will choose a select group of 12 people from the polo community who exemplify the style and quality that the reference in Swiss Fine Watchmaking represents.

This select group of outstanding people, players and patrons will be the "Icons of Polo" and will be interviewed by PoloLine and their respective interviews will be published monthly during the course of the next year. 

Each person is unique, each life and impact on polo is unique and, since 1931, each Reverso that is engraved becomes as unique as the person who wears it.